with Jesse Purewal
 

Dear Fast Company Brands That Matter Team:

We are so appreciative of the opportunity to submit an entry for Qualtrics into the Brands That Matter showcase for 2022. We’re incredibly proud of our brand, we’re a huge fan of your brand, and we’re excited about what’s possible with your recognition. We hope that you’ve enjoyed reading and learning about our brand through the course of our application.

To support our answer to Question #4 about how we’ve communicated our brand’s identity and ideals over the past year, we wanted to include a visual showcase of certain assets.

Thank you once again for the opportunity to share the Qualtrics brand!

Yours,

The Qualtrics Team

 
 
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XM+ Platform

 

Launched in April 2022, XM+ is an all-new streaming service with compelling on-demand and live content that tells stories of how the best brands and businesses win on Experience. Featuring original series, documentary films, live events, and other programming that spotlights brand, customer, and employee experiences that move the world forward, XM+ content is created for people in every role in every industry, and is produced to Hollywood standards by the team at Qualtrics Studios to be entertaining, relevant, thought-provoking, and inspiring to leaders at every level of every organization.

 
 
 

Breakthrough Artist

 

In March, we announced the winners of Qualtrics’ 2022 Breakthrough Artist award, given annually to customers who use Qualtrics to create breakthrough products, brands, experiences, and cultures. This award is one of our most important brand touchpoints, as it celebrates breakthroughs and our customers’ ability to create them.

 
 
 

Breakthrough Builders

 

We just reached the milestone of our 45th episode of Qualtrics’ Breakthrough Builders podcast. Breakthrough Builders is a show that reflects our brand in a beautiful, practical way, featuring guests whose passions, perspectives, instincts, and ideas fuel amazing products, brands, and experiences. The show has allowed us to expand our audience, and to inspire them with people and stories that are incredible demonstrations of our brand in action.

 
 
 

Qualtrics Brand Book

 

The Qualtrics Brand Book is our single source of truth for the brand. The spirit and the letter, the verbal and the visual, the positioning and the personality - it’s all here as a guide to and a reflection of who we are when we’re at our best.

 
 
 

Qualtrics Values

 

Transparent.
All In.
Customer Obsessed.
One Team.
Scrappy.

Our TACOS values. They’re how we roll, and they’re a source of pride for all of us at Qualtrics.