chief marketing officer — PODCAST — Breakthrough Builders

David Sandstrom on how he’s building the Klarna brand to embody and express a next-generation financial services experience that is boldly different, deeply resonant, and – above all – anchored in human truth.

Season 5Jesse PurewalDecember 20, 2022chief marketing officer, financial products, marketing advice, maya rudolph, brand experience, klarna, brand awareness, advertising, snoop dogg, customer experience, financial services, David Sandstrom, Jesse Purewal

Craft and Curiosity

Brian Irving, VP of Marketing at Meta Reality Labs, on striking the right balance between optimizing for the present and communicating the possible to bring more audiences into the metaverse.

Season 5Jesse PurewalDecember 7, 2022chief marketing officer, connectivity, virtual reality, brand experience, metaverse, marketing, advice for cmos, collaboration, communications, facebook, meta, reality labs

Purpose and Persistence

PepsiCo’s Head of US Cola Marketing Todd Kaplan on how he revitalized the Pepsi brand with empathy, creativity, persistence, and a deep sense of purpose.

Season 5Jesse PurewalJanuary 19, 2022chief marketing officer, culture, consumer brands, brand experience, sports marketing, empathy, food and beverages, soda, todd kaplan, pepsi

Marketer and Multiplier

How Natalie Sunderland sparked a digital transformation at American Express, handled a brand turnaround at Citi, and transitioned into tech to drive impact at scale as a Chief Marketing Officer.

Season 3Jesse PurewalMay 12, 2021best woman cmos, chief marketing officer, analytics, best marketing leaders, creating categories, growth marketing, digital transformation, addepar, finance cmos, fintech, best cmos in tech, financial services, client experience